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What is the most trustworthy car rental company in Mexico? It’s exactly the question to ask before you book, especially after Mexico’s consumer agency warned in 2026 that renting a car on vacation can turn into “an expensive mistake,” with car companies among the most-complained-about sectors of the year. The good news: you don’t have to guess. Here we explain what to look for, how to check any rental company’s record yourself, and what the public numbers say.
ℹ️ What is PROFECO? PROFECO is Mexico’s federal consumer protection agency. It keeps a public database (the “Buró Comercial”) of complaints filed against businesses and whether they were resolved — free for anyone to search.
What makes a car rental company trustworthy
Before comparing numbers, it helps to know what separates a good rental company from one that will give you headaches. Look for these:
- Insurance and coverage explained clearly, not fine print at the counter.
- A final price with no hidden charges: what you quote is what you pay.
- A reasonable security deposit and a fast refund.
- Clear contract and requirements before you arrive.
- Recent, consistent reviews and a clean complaint record.
The most common complaints when renting a car (and how to avoid them)
PROFECO and travelers themselves point to the same red flags: surprise charges for “mandatory” insurance that was never disclosed, charges for pre-existing damage, deposits that never come back, and fine print. To protect yourself: ask for the full price breakdown in writing before signing, take photos and video of the car at pickup and drop-off, and confirm exactly what the insurance covers. A company with a clean record makes all of this easy.
How to check a rental company’s complaint record
Here’s the most useful part: you don’t have to take anyone’s word for it, because complaints are public. The best yardstick is PROFECO’s Buró Comercial, which records complaints against each company and whether they reached a settlement. It takes two minutes:
- Go to burocomercial.profeco.gob.mx.
- Search by legal name (razón social), not the brand name — they often differ. You’ll find it on your contract or invoice.
- Or, easier: filter by the category “Agencia de alquiler de automóvil” (car rental agency) to see them all together, ranked by number of complaints.
- Check the number of complaints and how many reached a settlement. Repeat for each company you’re considering and compare.
🚗 Tip: also check the Google Maps rating and review count of the specific branch where you’ll pick up the car, not just the company overall. Service can vary from city to city.
Car rental complaints in Mexico, according to PROFECO
Filtering the “car rental agency” category in the Buró Comercial (for the period from January 1, 2019 to September 30, 2026), this is how the main rental companies in the country look:
| Car rental company | Complaints on file (PROFECO) |
|---|---|
| Hertz / AVASA* | 802 |
| Avis | 67 |
| Mex Rent a Car | 11 |
| Europcar Mexico | 10 |
| America Car Rental | 7 |
| Budget | 3 |
| Dollar Car Rental | 3 |
| Veico (Vehículos Continentales) | 0 — not listed |
ℹ️ Notes: *Hertz operates in Mexico through AVASA, under the legal name “Alquiladora de Vehículos Automotores, S.A. de C.V.”; it also appears under other legal names (AVASA Turismo Internacional, Hertz México), so its real total is even higher.
Important: PROFECO only publishes complaints that have already concluded; those still in process don’t show up. So these figures are the minimum — each company’s true total may be higher, never lower.
Veico’s numbers: zero complaints since 2015
So where did Veico land on the list above? Nowhere — and for a good reason: it doesn’t have a single complaint on file. Veico has operated since 2015 under the legal name Vehículos Continentales, and more than a decade later, searching for it in the Buró Comercial returns “no results found.” Add a 4.9 out of 5 rating on Google with more than 4,700 reviews, and the picture explains itself. Don’t take our word for it: you can verify both facts yourself using the steps in this article.
👉 Ready to rent with a company that has zero complaints? See the Veico fleet and get a quote
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- See the Veico fleet and get a quote
Frequently asked questions
Which car rental company has the fewest complaints in Mexico?
There is no official ranking naming “the best,” but you can verify each company’s record in PROFECO’s Buró Comercial. In practice, Veico (Vehículos Continentales) has no complaints on file since it opened in 2015.
How do I know if a car rental company is trustworthy?
Check three things: its complaint record in PROFECO’s Buró Comercial, its Google reviews for the branch where you’ll pick up the car, and that they explain insurance and the final price in writing before you sign.
What is PROFECO’s Buró Comercial?
It’s a public database where PROFECO records complaints against businesses across all sectors and their resolution rate. Anyone can search it for free at burocomercial.profeco.gob.mx.
Does Hertz have many complaints in Mexico?
According to the Buró Comercial, Hertz’s operator in Mexico (AVASA, legal name “Alquiladora de Vehículos Automotores, S.A. de C.V.”) has 802 complaints on file between 2019 and September 2026, plus those under its other legal names. You can confirm it yourself on PROFECO’s site.
Sources: PROFECO Buró Comercial (burocomercial.profeco.gob.mx), category “car rental agency,” period 01/01/2019–30/09/2026; public ratings on Google Maps; Hertz–AVASA master franchise reported by Auto Rental News. Figures retrieved in October 2026 and subject to PROFECO updates.
